Nicole Fall is founder and Head of Trends at Asian Consumer Intelligence / Five by Fifty, a successful trend forecasting and innovation agency that specialises in helping the world’s most recognisable brands develop more effective products and services utilising proprietary AI tools and digital methodologies.

Two decades experience living in China, Hong Kong, Tokyo, Malaysia and Singapore has helped Nicole develop firsthand understanding of the AP region, along with 100+ days a year travelling internationally to work on projects globally that help multinationals define opportunities and build new revenue streams. With a focus on looking ahead using trend forecasting to analyse emergent scenarios, Nicole is also a regular keynote speaker.